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Simple And Effective Small Business Marketing Strategies

A business will either offer services or products to the general public. There is always a need to come up with a marketing strategy for whatever business you are venturing in, whether new or old to make it more appealing and attracting to customers thereby bringing you good returns.

A business owner can’t just sit and hope that people will get to know about the existence of the business and come for the products and services offered there. Each and every business, be it a real estate, a health club, or even a small shopping mall need a marketing strategy to improve the sales and profits that come with that. There are various marketing strategies that small business owners can use to improve and help their businesses grow without having to spend too much money on.

The main purpose of coming up with a marketing strategy is to grab the attention of potential customers, arouse some interest hence triggering a desire to purchase your products and services. This means therefore that one has to come up with a strategy that will serve the purpose and maintain the new customers.

Gaining confidence
The first thing a business owner can do is to gain the confidence of the customer. This involves communicating to your potential customers why it is advantageous to do business with you. Ensure that your strategy shows the quality experience, dependability of your business and furthermore, make sure that you offer excellent service to the customer. This way, you will manage to gain their confidence making them become loyal to you. Always come up with ways to show them why they should do business with you and not your competitor.

Create awareness
Another great marketing strategy for small businesses is to create awareness among the targeted audience. The more you make people aware of what you have to offer, you will increase your chances of being recognized. However, make sure that the information you pass to the public while trying to get your brand, name and credibility recognized is true. It is useless to give wrong information for customers to come and then find out that what you told them is not what you have to offer them. It is good to include your good points in your campaign but also make sure that all the information is correct.

To create awareness, small business owners can distribute flyers and brochures giving all the relevant information hence marketing what they have.

Tips on Marketing a Small Business

Marketing strategies come in many forms and are meant to increase sales. But although the strategies are many, small businesses find that they are a bit tied and restricted to work with some of the best strategies because of their tight and limited budgets. Small business owners should therefore sit down and take time to critically analyze the markets to make sure that they come up with an effective strategy.

Working on a tight budget is no reason to lose hope on marketing your small business since there are cheap and effective methods of having the best of your business. There are convectional tools as well as new technology ones which can reach a large number of consumers within a short period of time thereby increasing sales.

Using social networks
Small business owners can market their businesses using social networking sites which are advantageous since they easily reach the global audience. Normally, it is free to market your business on such sites and they include MySpace, Face book and Twitter among other. For those who feel there is a need to buy adverts from these sites, they come at low cost which is very affordable. You are then able to choose which geographical locations the ad should be shown. This way, you will manage to market your business to the right target consumers.

Using print media
Most people fear advertising in the media because they think it is very expensive. On the contrary, small business people can manage to advertise and market their businesses in print media through the buying of small ad spaces. This is a very good marketing idea since you manage to reach a large number of people without necessarily having to spend too much on it. Business owners can also have pens, t-shirts, note pads, calendars and other items printed with all contacts and information.

Using the internet
Another way small business owners can easily market their businesses is using the Internet search engines such as Google marketing methods also called AdWords. You as the owner pay a small fee with every click on your ad although the cost depends mostly on the keyword you have used on the advert to attract your potential and target clients. With each click, you are assured that more people are aware that your business exists hence increasing your clientele. This is a very effective way of marketing a business.

Business Schools in Mumbai

Completed your graduation and planning to move to Mumbai for management education? Fantastic! First, abolish all the demons in your head. It’s very easy to get stuck at this stage of your life, not knowing whether you are indeed making the right move. But worry not! Management professionals are in high demand across the country owing to the high growth of the Indian economy which has attracted lots of foreign investment in India. The country is also a hotbed of startups and companies like Ola, Flipkart and Myntra are even giving their foreign counterparts a run of their money. Now, all these businesses will need managers to run their companies efficiently and that’s where you will come in very soon!

Now that you are sufficiently convinced to pursue a post graduate program in business, let’s come to the next question. Why move to Mumbai? All you need to do is just Google this question to understand the opportunities that lie ahead of you. In a nutshell, Mumbai is the financial capital of the country which means it automatically attracts the biggest businesses. Companies like Facebook, Amazon, Disney and other Fortune 500 companies have all set shop here making it one of the most global cities of the country. Mumbai is also home to some of the best business schools in the country which means there is a constant supply of managers fulfilling the need gaps of these businesses. Aren’t you happy to be in your shoes now?

The great news is that you have a plethora of options to choose from. The business schools in Mumbai offer various management programs across disciplines for you to choose from. However, not every b-school is worth every penny of your education loan. It’s important to take into account various factors such as the quality of program, faculty experience, career placement cells, corporate networks and global acceptance, among other factors. Since this is the decision of a lifetime, make sure that your decision is based on sound research and is not based on opinions from your peer networks alone.

To make your life easier, here’s a selection of the best business schools in Mumbai:
1. SP Jain Institute of Management and Research (SPJIMR), Mumbai
2. National Institute of Industrial Engineering (NITIE), Mumbai
3. MISB Bocconi, Mumbai
4. Jamnalal Bajaj Institute of Management Studies (JBIMS), Mumbai
5. Shailesh J Mehta School of Management (SJMSoM), IIT Bombay
6. Tata Institute of Social Sciences (TISS), Mumbai
7. NarseeMonjee Institute of Management Studies (NMIMS), Mumbai

You will notice that despite lacking an IIM, some of the most leading business schools in India call Mumbai their home. This is indicative of the fact that Mumbai is a blooming place for management professionals. While all of these schools are good in their own regard, MISB Bocconi is the fastest growing business school in the city. The institute scores highly on all the parameters mentioned above and is fast emerging as the destination of choice for b-school aspirants in Mumbai.

Other business schools may stake claim to be global, but MISB Bocconi is the only truly international b-school in the country. It is the official offshoot presence of SDA Bocconi, one of Europe’s leading business schools since 1971. With more than 40 years of management experience backing it, MISB Bocconi boasts of globally renowned faculty, cutting-edge curriculum and boundary-less corporate networks. Bocconi has exchange programs with more than 200 institutes across the globe and its alumni are spread across the globe.

Located in the heart of Mumbai in Powai, MISB Bocconi offers full-time and part-time programs designed for today’s working professionals. You can opt for the post graduate program in business or pursue executive programs in business. For those with an inclination towards the fast accelerating field of data science, the school offers an executive program in business analytics as well.

So, what are you waiting for? Take the first step towards launching your career now!