Business to Business Article Marketing

The tremendous success of the internet has brought many great advances for the general public and business owners alike, but what it can provide as far as marketing for a company is a new form of advertising referred to as business to business article marketing that is taking the viral advertising game by storm.

You may be thinking how can an article increase my sales or exposure? Article marketing is when a company creates beneficial how-to articles based upon the line of work their company falls under. They can also be written regarding the services your company offers and what makes your business the best option for those services. To go about writing the pieces you can opt to create them yourself or you can hire a company (of which there are hundreds) of writers to put them together for you. The fees are rather reasonable for these services, but if you know enough about your company and how to address the public to feature it through writing, then it’s cheaper to do it on your own.

Business to business article marketing is the process where your company has created the articles and you market them through another business’s website by posting them on their site. Another form of posting these written pieces is by having them incorporated in another company’s newsletter or in a printed flyer that can be displayed inside the other business. Sometimes the other business may require your company website to post one of their articles in exchange for displaying yours, or they may simply desire a link to their website to be placed on yours in exchange.

The whole process is free if you come across an agreement with the other companies to aide in their marketing as they guide you in yours. When you post the articles on the internet, you can potentially gain millions of new clients and customers by simply engaging in a few well-written articles that cost you absolutely nothing to create and publish which is rather amazing when you think about it. With the rising cost of television commercials and print ads becoming a dying breed, many are wisely turning to the power of the internet to make a name for their business. Just when you think you may have hit a wall in the marketing department for your business, there are millions of other companies is the exact same boat. These companies are willing to do the link exchange program or post articles for you on their websites to encourage new business relationships that will benefit their sales in the end. In the future by building these relationships you can evolve into exchanging coupons, offers or promotions with these companies expand both of your sales and exposure. Brand awareness is the most imperative part of marketing a business and going through a business to business article marketing program for free is the quickest and most inexpensive to method to gain new clients and exposure to a global market while increasing your profit and all for free!

Small Business Email Marketing – How to Quickly Get More Sales Through Email

Small business email marketing is very much alive and thriving in the current global economy. Don’t let the naysayers put you off. People still use email marketing in their small business to great effect.

Email is still a sure fire way to communicate with your customers. Though for it to be effective you must still follow some golden rules

1. Use double optin

This might sound odd and yet it helps protect all companies from the spam laws. If you ever visit a website and decide to sign up for some useful information. The majority of small businesses will send a couple of emails to you asking you to confirm that you actually requested the information in the first place. To ensure this does not happen to you make sure you use this facility with your email provider.

2. Make communication relevant

Your small business email marketing campaign needs to be targeted and relevant to your audience. For instance if you are a solicitor make sure what you talk about is helpful to your subscribers and is what they might expect from a local law firm.

3. Do Not Make Every Email a Pitch

When I first started online no one had explained this one to me and I started to appreciate this as I went. Make sure you build your relationship first. Once you have established connection with your subscribers they will over time grow to love you and your business just treat them sweetly first.

Small business email marketing can take many forms with social networks enabling many owners to build large lists of fans. If you would like this to be you it really is possible with some planning and focus

One of the Best Home Based Business Internet Marketing Tips

Working from home as an internet marketer has its ups and downs. Throughout the years, I have achieved much success online but not without learning a lot of home based business internet marketing tips along the way. The precious gems you acquire are worth more than their weight in gold. Here is a prime tip to help you stay motivated and continue to achieve a life of success on the internet.

Know Your Target Audience

I am sure you heard this before, but sadly only a small percentage of internet marketers apply it the right way to their campaigns. This is the difference between the people who are struggling and the people who are actually making money online. One of the best home based business internet marketing tips I could offer you is to re-evaluate your target audience. This information is especially devoted to those marketers who are struggling to either make their first buck or maintain any success.

Your target audience is the people who you are attracting to your business. The mistake most marketers make is they are too broad with their definition of their market. They think they will not reach enough people if they get too specific so they broaden their reach hoping to attract more people. This is very common and the major reason why marketing is ineffective. Your website visitors are savvy and the competition is fierce. You must speak directly to them and appeal to their emotions or you will lose a sale. If you do not take advantage of home based business internet marketing tips like these, you may be lost in the dark.

Consider this scenario: A middle aged, male professional who is tired of living paycheck to paycheck, arrives at your site. He has children and a family and is worried about how he is going to provide for their future. Now, imagine a female doctor arrives at your site looking for a viable business opportunity to replace her affluent salary with an internet business. Both are looking for a specific answer to their questions. The wrong way would suggest you target them both so you can make 2 sales. The truth is neither will get an emotional connection with your site if you do not target one of them specifically. By targeting the small demographic of middle aged men looking for a way out of the daily grind, you will immediately appeal to him and gain the sale. The first way, you get more visitors, but no sales. The second way you get fewer visitors, but convert more. Which one would you choose?

Now you can see why one of the best home based business internet marketing tips is to more specifically appeal to your target audience. You should shoot for sales more than volume. Volume won’t make you money, but conversions will. Take my advice and apply a more specific demographic to every aspect of your campaign and you will be amazed at the results.